Turning Productivity into Play: The MainQuest Story
How we built a gamified task manager that helps ADHD brains thrive by transforming boring to-do lists into an engaging RPG adventure.
Client Feedback
“MainQuest changed my life. I actually look forward to doing tasks now. It turns my daily chores into a game I want to win.”
“Finally an app that understands my ADHD brain. The instant rewards keep me going where other lists failed.”
MainQuest ↗
B2C / Productivity SaaSThe Challenge
Traditional productivity tools fail users with ADHD because they lack immediate feedback and engagement. Lists feel like chores, leading to abandonment and guilt.
Key Pain Points:
- Boring interfaces that feel like work
- Lack of immediate rewards for task completion
- No visual progress tracking
- Overwhelming lists without prioritization
Why EndSpec
As a team passionate about building products that solve real human problems, we leveraged our expertise in game design and behavioral psychology to create a tool that works *with* the ADHD brain, not against it.
The Solution
We architected MainQuest as a full-fledged RPG where the user is the hero. Every real-world task completed deals damage to monsters, earns Gold and XP, and levels up the character.
Implementation Phases:
Concept & Gamification Logic
Defined the core loop: Task Completion -> XP/Gold -> Level Up -> Dopamine. Designed the HP system to add gentle accountability.
2 weeksCore RPG Systems Development
Built the inventory system, item shop, and character stats (Strength, Intellect, etc.) to give users meaningful progression goals.
4 weeksFocus Mode & ADHD Features
Implemented Pomodoro-style focus timers that deal damage over time, specifically designed to help users maintain flow.
3 weeksLaunch & Community Growth
Released the MVP, gathered feedback from the ADHD community, and rapidly iterated on features like Boss Battles and parties.
OngoingTechnology Stack:
Results
MainQuest has transformed the daily lives of its users, making productivity fun and sustainable. It demonstrates our ability to build complex, user-centric applications with high engagement.
| Metric | Before | After | Improvement |
|---|---|---|---|
| User Rating | N/A | 4.8/5 Stars | Community Loved |
| Task Completion Rate | Low (Industry Avg) | High | Gamified Motivation |
| User Retention | N/A | Strong Day-30 Retention | Habit Forming |
| Platform Reach | 0 | Web & Mobile PWA | Accessible Anywhere |
What's Next
We are continuing to expand the MainQuest universe with Guilds, Boss Raids, and a mobile app to further deepen social accountability.
Ready for Similar Results?
Let's discuss how we can help your business achieve measurable AI outcomes.