Product Roadmap Template for SaaS Startups
A comprehensive, battle-tested template for planning your product evolution from MVP to mature SaaS platform.
Download Free TemplateWhat's Inside
Now / Next / Later Framework
Organize features by timeframe without committing to specific dates. Flexible enough for early-stage uncertainty.
Feature Prioritization Matrix
Score features by impact, effort, and strategic alignment. Make objective decisions about what to build.
Milestone Timeline
Map your journey from MVP through Product-Market Fit to Scale. Know what success looks like at each stage.
Stakeholder Views
Different views for engineering, sales, and executives. Communicate what matters to each audience.
Technical Debt Tracker
Balance feature development with technical improvements. Don't let debt derail your progress.
Customer Request Log
Capture and prioritize customer feedback. Connect roadmap decisions to real user needs.
What's Included
Notion Template
Ready-to-use Notion workspace with all views, databases, and automations pre-configured.
Spreadsheet Version
Google Sheets / Excel version for teams that prefer spreadsheets. Same structure, different format.
Prioritization Guide
PDF guide explaining how to use the prioritization framework effectively.
Example Roadmaps
Real examples from successful SaaS products to inspire your planning.
Who This Is For
- Early-stage startups defining their MVP scope and beyond
- Teams transitioning from prototype to production product
- Product managers tired of building features no one uses
- Founders who need to communicate vision to investors
- Engineering teams negotiating technical debt with stakeholders
How to Use This Template
Start with the Milestone Timeline
Define what success looks like at each stage: MVP launch, initial customers, product-market fit, and scale.
Capture All Feature Ideas
Dump all feature requests, ideas, and technical needs into the backlog. Don't filter yet.
Score with Prioritization Matrix
Rate each item on impact (1-5), effort (1-5), and strategic alignment. Calculate priority scores.
Assign to Now / Next / Later
Place high-priority items in 'Now' (current sprint), medium in 'Next' (near-term), others in 'Later'.
Review and Communicate
Share appropriate views with stakeholders. Update monthly or when priorities shift significantly.
Frequently Asked Questions
What format is the template in?
You'll receive both a Notion template (duplicate to your workspace) and a Google Sheets version. Choose whichever works best for your team.
Is this template really free?
Yes, completely free with no email gate. We believe in providing value upfront. If you find it useful and need help with implementation, we're here.
How detailed should my roadmap be?
It depends on your stage. Early-stage: Keep it high-level (themes, not specific features). As you mature: Add more detail for 'Now' items while keeping 'Later' items flexible.
How often should I update the roadmap?
Review weekly with your team. Update 'Now' items as they complete. Do a fuller review monthly to reassess 'Next' and 'Later' based on new learnings.
Need Help Building Your Product?
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