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SaaS / Automation Platform

Dynamic Workflow Builder Delivered in 3 Weeks with React Flow

Aquo Digital transformed their automation platform with a visual workflow builder that increased user engagement by 2.5x.

πŸ’¬Client Feedback

β€œThey asked the right questions to make sure that they delivered exactly what we needed. Communication was timely and prompt, would definitely work with EndSpec again.”

AnilKumarOwner, Aquo Digital

Aquo Digital

SaaS / Automation Platform
Company SizeStartup (5-10 employees)
RegionGlobal
Engagement3-week sprint engagement
Time to ValueProduction-ready in 3 weeks
Services Used:
Custom DevelopmentReact/Next.js ArchitectureUI/UX Component Design
πŸš€3Weeks to production
⚑40%Faster workflow creation
πŸ“ˆ2.5xUser engagement increase
πŸ”§100%JSON-driven rendering

🎯The Challenge

Aquo Digital needed a visual workflow builder for their automation platform. Users were struggling to configure complex automation sequences through forms and text inputs. They needed a drag-and-drop interface with branching logic that could render dynamically from JSON.

Key Pain Points:

  • Users abandoning workflow setup due to complexity
  • No visual representation of automation sequences
  • Complex branching logic was impossible to understand
  • Existing node block designs needed React Flow integration
What was at stake: Without a visual builder, Aquo Digital was losing users to competitors with more intuitive interfaces. Their activation rate had dropped 23% over six months.

🀝Why EndSpec

Aquo Digital needed experienced React developers who understood React Flow deeply. They chose EndSpec because we demonstrated expertise in dynamic workflow systems and proposed a vertical sequence layout that matched their exact requirements.

πŸ’‘The Solution

We built a custom React Flow implementation within their existing Next.js application. The workflow builder supports dynamic node manipulation, collapsible branching logic, and renders entirely from JSON structures.

Implementation Phases:

1
Architecture & Design System

Integrated existing node block designs with React Flow. Established JSON schema for workflow serialization and state management patterns.

1 week
2
Core Workflow Builder

Built dynamic add/edit/delete functionality for nodes. Implemented vertical sequence layout with connection handling and edge routing.

1 week
3
Branching & Polish

Added collapsible branching logic for conditional paths. Implemented JSON-driven dynamic rendering and performance optimization.

1 week

Technology Stack:

ReactReact FlowNext.jsTypeScriptZustandCustom Node Components

πŸ“ŠResults

Aquo Digital launched the workflow builder in just 3 weeks. User engagement with automation features increased 2.5x, and workflow creation time dropped by 40%.

MetricBeforeAfterImprovement
Time to productionEstimated 8 weeks3 weeks63% faster
Workflow creation time15 minutes avg9 minutes avg40% faster
User engagementBaseline2.5x higher150% increase
Workflow abandonment34%12%65% reduction
Support tickets (workflows)45/month12/month73% reduction
3Weeks to production
40%Faster workflow creation
2.5xUser engagement increase

πŸš€What's Next

Aquo Digital is now expanding the workflow builder with AI-powered node suggestions and template marketplace features, built on the foundation EndSpec delivered.

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